There is a careful balance that all marketing strategists must perform in terms of building up their product (in the case of this review, I’m referring to a movie), so that people will see it and not over-hype it to the point where people feel seriously let down. Many movies suffer from the latter, must notably in my mind, being the abysmal Spider-Man 3, which had great publicity, trailers, and billboards all leading one to believe that you might get some kind of product which wouldn’t leave you wanting to ingest battery acid, whilst simultaneously throwing yourself onto a burning pyre. Still, I digress. Somewhere amongst my ramblings, I meant to say that the ad campaign for the movie The Men Who Stare at Goats was tastefully done, as was the movie.
I’ve known about this film for almost eight months preceding its release in theatres this past Friday. I’m not completely sure how I discovered it; the details are lost amongst the twisted wreckage of my fractured memory (and psyche!), but I’ve been looking forward to the film since then. The cast line-up is exceptional, featuring George Clooney, Ewan McGregor, Kevin Spacey, and Jeff Bridges. This alone should tell you something, given that Kevin Spacey for one, doesn’t do films that he doesn’t like; his tastes being fairly decent [with the exception of Superman (go kill yourself, Bryan Singer)], I was pretty damn excited about this. Still, you should be aware that this movie is not going to win an Academy Award. It isn’t mind blowing, and it isn’t earth shaking. This is exactly my point, really.