The game itself is really fun, and while it's an obvious knockoff, it's kind of meant to be. Rick and Morty itself is intentionally derivative, and as meta and full of pop culture references as any show could get. This series allows for some explanation and context as to why the game acts as it does, all with the flair of the animated series and its own ridiculous nature.
Written by Tini Howard, the series starts in typical bizarre fashion and only begins to expand from there. Howard does a great job in this first episode of capturing the voices of the characters, especially that of Morty, who in my head sounded exactly like the shrill whine of series creator Justin Roiland's trademark character voice. The words read like Morty, and like Rick, and that's a big part of making this series work. Who knows if this will continue, but so far, Howard's got the tone down.
The art team does a great job of recreating the environment of the series, as well. Artist Marc Ellerby, as well as colorist Katy Farina, do a terrific job of making the comic book series look like the show's would, another piece that really adds to the believeability of this miniseries.
While this is the spin-off to a comic based on a mobile game based on a show, it's a fun read, and I look forward to more. More Rick and Morty will always be welcomed, especially when it starts like this.